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Customer behavior is predictable, and a database can help you anticipate and fulfill your customers' needs. Lindblad received her Juris Doctor from Lewis and Clark Law School.Marilyn Lindblad practices law on the west coast of the United States. You work hard for your money and you should not allow a company to scare you into paying for services that you do NOT need!You are protected under California law, and it is important that you know your rights. At IDA™ - Indian databases, we understand that accurate, quality data is a key component of your business’s growth.

A CRM database organizes all the information a company has about its accounts, contacts, leads and opportunities.For example, a productivity report might show that productivity slows so much on the Friday afternoons before a three-day holiday weekend that you may as well just let the staff go early on those days.A sales promotion effectiveness report might show that sales of certain products increased after an email promotion while sales of other products increased after an in-store promotion.An employee database contains such fields as hourly wage, salary or commission, tax withholding rates, year-to-date income and accrued vacation time.Other employee benefits, such as health insurance and retirement account contributions, can also be recorded in a database.

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