Online dating ad consultation
We’d love to hear more about the goals and visions of your online dating company.We feel confident we can help you and your subscribers achieve – and exceed – your direct response marketing goals.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.In general, online daters themselves give the experience high marks.Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.
That is statistically similar to the 17% of online daters who said that this had happened to them when we first asked this question in 2005.
Additionally, 22% of online daters have asked someone to help them create or review their profile.
Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.
Koeppel Direct is a direct response media buying firm with valuable experience and expertise working with companies looking to grow, expand and surge ahead in the online dating category.
Our experienced direct response media team works directly with online dating companies and websites that want to expand the reach of their campaigns in a more efficient and cost-effective manner.
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Half (54%) of online daters have felt that someone else seriously misrepresented themselves in their profile.